Get a Little ‘Stitious
NFL fans have all types of superstitions to help their team win. No matter how much research goes into a bet, everyone wants a little edge. Whether it’s trusting a moon cycle or an unwashed jersey, DraftKings is here to embrace all the odd ways you better your odds.
Luckification
DraftKings teams up with Andrew Luck, the luckiest man in football, to "bless" your item live on Instagram live.
After, you receive a personalized code for a 5% parlay bonus to test your new lucky charm all season long.
the ball has spoken
New to sports superstitions? Or is your old tradition not doing the trick?
Just tag DraftKings’ new crystal ball account on Instagram Threads, X, and BlueSky and share your bet to get a custom superstition tailored for a win!
‘stitious six
DraftKings sponsors "The ‘Stitious Six" on the Pat McAfee Show.
Six wild minutes of Pat diving into the lore behind the boosted superstitious parlay of the week on DraftKings.
The Longest odds
DraftKings will encourage the masses to enter in the unluckiest competition of their lives. The challenge is simply irrational. On our app, hit the longest odds bet with help from your superstition to be the main star featured in our Super Bowl commercial.
couples connection
DraftKings showcases the wackiest couple superstitions on TikTok, from 40-year traditions to fresh rituals. Dive into the world's most superstitious dates!
Art Director: Manuel de Legarreta
Copywriter: Danny Aviña